The Blue Crab

Branding

El Cangrejo Azul (The Blue Crab) is a Seafood Restaurant located in Mexico City. We developed the concept based in the freshness of the ingredients and the quality of the food. We chose the crab as the main icon and developed a series of hand drawn graphics that we could use in menus, stationery, business cards, etc. The colors were carefully chosen to remind us of the beach and the ocean, but at the same time they would look sofisticated.

Logo

Color Scheme

Hand Drawn Graphics

Main Sign

Photography Example